Chaiiwala
Chaiiwala is one of the fastest-growing global QSR brands focused on South Asian street food, with operations across the UK, Middle East, Canada, and the USA. Known for their signature in-house brewed chai and street food staples, they’ve become the go-to destination for flavour and familiarity—with a sharp focus on mission, brand, and customer.
Partnering directly with the CEO and C-suite, I led the development of Chaiiwala’s global food strategy and spearheaded their successful market entry into the Middle East.
Global Menu Development
Led the creation of a cohesive, scalable menu strategy tailored for diverse international markets including building robust process for commercialsaion and supplier management
Market Entry Strategy
Directed localisation and launch planning for successful expansion into the Middle East, including product-market fit and operational adaptation
System Design for Scale
Built menu frameworks and product innovation systems to support efficient rollout across franchise and company-owned locations