Chai by Mira
Chai is one of the fastest-growing hot beverage trends globally and as a true chai lover, this project was a joy to work on. Chai by Mira is an independent UK-based brand founded by wellness author and entrepreneur Mira Manek, bringing modern, soulful twists to traditional Indian tea culture.
Partnered with Mira to support her scale-up journey, transitioning from founder-led production to a scalable, supplier-ready model in response to rising market demand.
Production Scaling
Transition from in-house to third party manufacturing by identifying suitable co-packers, conducting full feasibility assessments, and managing supplier trials, cost evaluations, and factory compliance, ensuring scalable production to meet increasing demand across B2B and retail channels.
Demand Planning
Built a custom demand planning model based on historical sales data and forecasted growth, aligning production schedules with commercial targets to ensure readiness for future scale.
Sourcing
Developed a resilient spice sourcing pipeline during a period of global shortages, protecting product consistency, gross margin, and sales continuity through proactive supplier relationships and risk mitigation strategies.