Consulted as a product developer to support the integration of baobab fruit into their range. The focus was on building a compelling, versatile product pipeline that would resonate with both consumers and wholesale buyers.

Product development

Researched and explored the potential of baobab across multiple product formats. From savoury sauces to sweet applications that evaluated flavour, texture, and versatility to ensure ease of adoption and market fit.

Recipe portfolio

Developed a diverse catalogue of recipe concepts showcasing the fruit’s unique qualities, designed to inspire innovation and support sales conversations with retail and wholesale partners.